General Motors (GM) is leveraging artificial intelligence (AI) and machine learning to identify optimal locations for new electric vehicle (EV) chargers to better serve drivers, the company announced in a blog post on January 8.

Despite GM’s record-breaking EV sales in 2024, the company acknowledges that uncertainty around locating chargers remains a challenge for many potential customers. This is one of the reasons GM is working with partners like EVgo, Pilot Flying J travel centers, and ChargePoint to add hundreds of new public charging stations.

GM's data scientists approach site selection as a "mathematical optimization problem." They first create detailed maps to visualize the decision-making process of the AI model. Then, the model's recommendations are combined with expert insights to finalize the best charger placement. After data analysis, GM collaborates with Pilot Flying J and EVgo to install the chargers.

In addition to providing more convenient charging locations, GM is also focused on enhancing the overall charging experience as part of its collaboration with EVgo.

Future GM charging stations will feature pull-through layouts for easier maneuverability. Many of the flagship sites, co-branded by EVgo and GM's subsidiary GM Energy, will also have all-weather canopies, bright lighting, and be located near amenities like shopping, dining, and coffee shops, offering drivers places to visit while their EVs charge.