A new partnership between Tesla and the famous fast-food chain Steak 'n Shake in the U.S. is set to dramatically enhance the Tesla Supercharger network, with plans to introduce over 100 new stations. This collaboration could become one of the largest for Tesla’s charging infrastructure.

Why the Tesla Supercharger Expansion Matters

Tesla’s primary goal has always been to make charging as seamless and convenient as possible for electric vehicle (EV) owners. The company strategically places its charging stations at locations that include restaurants, shops, and entertainment venues. The new partnership with Steak 'n Shake, a well-established burger and milkshake chain that’s been around since 1934, offers an added perk for Tesla owners. As drivers stop to charge their vehicles, they’ll be able to relax and enjoy a meal at Steak 'n Shake, which not only benefits Tesla users but also boosts the restaurant’s foot traffic and sales.

100+ New Locations Planned

Currently, six new Supercharger stations have been confirmed, and another 20 are in the works and undergoing design and testing. However, Steak 'n Shake hopes to expand the partnership significantly, potentially equipping around 20% of their 400 locations across the U.S. — particularly in the Eastern regions — with Tesla Superchargers. This could represent a substantial addition to Tesla’s ever-growing network.

More Than Just Charging: Creating an Experience

This initiative is part of Tesla’s broader strategy to turn the charging process into a more engaging experience. For example, a new Supercharger concept is being developed in Los Angeles that will include a retro-inspired diner and a drive-in movie theater. The facility will feature 30 charging stations, large screens for entertainment, and a 24-hour restaurant. This innovative approach provides more than just a charging service; it offers Tesla owners a comfortable and enjoyable stopover.

A Win-Win for Both Tesla and Steak 'n Shake

This collaboration benefits everyone involved. Tesla owners get a convenient place to charge while enjoying a meal or a break, making long trips more enjoyable. Meanwhile, Steak 'n Shake sees an increase in customer visits, as the charging stations attract Tesla drivers who may not have otherwise stopped by. Tesla has already partnered with other chains, including large service stations and stores, and this latest venture demonstrates the expanding reach of the company’s charging network in the U.S. While this news might seem specific to the U.S., it’s clear that Tesla’s efforts to build a global charging network are moving forward at an impressive pace.

Looking Ahead

The Tesla-Steak 'n Shake partnership highlights Tesla’s ongoing commitment to improving its Supercharger network and creating a better overall experience for its customers. If successful, this model could set a precedent for future collaborations, not just in the U.S., but in other regions as well. For Tesla owners, this could mean even more flexibility and enjoyable stopovers during their journeys, making long-distance travel in an electric vehicle a much smoother experience.